Improving the value of Vietnam’s coffee industry, applying the Farm to cup production process to ensure the quality of coffee beans after being finished, bringing Vietnamese black gold products to international reach.
Supplying health-oriented coffee products, distributing high-quality coffee to international markets, developing Prince Coffee brand in particular and developing our national coffee industry in general.
The production process of Farm to cup is strictly controlled from the growing area to the production processing method according to the international standard. Ensuring the quality from planting to finished coffee.